How Does AdSense Know What Ads to Send?

AEDSENS

The AdSense engine at Google sends its bot, called Googlebot, out to visit

your site on a regular basis to examine your pages. This bot is simply a

program which reads your pages. Googlebot looks at your key words, the

structure and formatting on your web pages, the native language of your

site, etc… Using the information gathered by the Googlebot, Google then

sends AdSense ads to your site which are the most likely to entice your

visitors to click on them.

The Googlebot will even tell AdSense if your blog is in a language other than

English, so that your ads come to you in the language of your site. It

wouldn’t be very good to see English ads on a Spanish site or vice versa.

AdSense is available in many languages and regions around the world. And,

the ads you will receive on your blog will be from your own region and in

your native language.

The longer your website is up, and the more you are scanned by the

Googlebot, the more tightly matched the ads become to your content. At

first the bot might misunderstand the meaning of your blog if you have not

done a great job of using lots of relevant keywords. If you have a blog about

coffee yet you talk a lot about your children in your blog message posts, then

you might end up with ads which would interest readers of a children’s blog.

If you want to monetize your blog it is important to stay on topic, most of the

time, so that the Googlebot reads your blog and serves up the ads which you

want to show up on your site.

Knowing what standards Google is looking for on your website with their

Googlebot, and keeping your blog to be compliant with those standards,

makes AdSense work it’s best for you. For some unknown reason AdSense

prefers pages with lots of text and not too many graphics. Googlebot also

sees larger or bold text as having more importance than regular text. This

means that posting large and bold key words can help AdSense zero in on

the subject of your blog better. It also means that you will want to keep the

photos and graphics to a minimum and make sure you stay on topic a large

percentage of the time. If you want to have a blog with a lot of photos you

might consider starting a second blog and hosting them all there and then

link the two blogs together.

One valuable tip for all bloggers is to make sure you start all of your blog

posts with a large, bold, title at the beginning of the text section of each blog

message post. It is very quick and simple to do this and yet it is very

effective with AdSense. If your blog is about frogs and you mention frogs in

your title and then again as a bold title at the beginning of your blog

message post, the Googlebot can better understand that your blog is about

frogs. Taking the time to do this simple thing will insure that the Googlebot

understands more quickly what your blog is about and serves you up

relevant AdSense ads. It also looks natural to your readers and isn’t

distracting to them. It is also less time consuming than dealing with special

tag words or any other search engine games bloggers play.

Another good tip with AdSense is to make sure you use your topic’s

keywords often in your blog post titles, and use them again within the

content of your posts as well. For example, if you have a blog about

chickens you will want to make sure your post titles mention the word

“chicken” in them. You will also want to make sure you mention chickens,

eggs, and other related words as much as possible within your posted

messages. The more you can post relevant titles and content loaded with

keywords, the better AdSense will work for you and send you relevant ads.

You have a much higher click through rate for ads which are relevant to the

topic of your blog. Think about the times you have clicked on the Google

AdSense ads on a website you were visiting. Generally speaking, was it for

something related to the topic you were already reading about? Of course it

was.

However, all of that being said, you do not want to overload your posted

messages with keywords. Your reader wants to know that you publish your

blog for them to read, not to make money from them. By posting a sentence

which reads; “the chickens in my chicken coop are working on having more

chickens in the spring...” looks like a sentence I tried to use the word

“chicken” in as much as possible. There is definitely a balance to be struck

between pleasing your readers and pleasing the Googlebot who serves your

AdSense ads on your website. Instead of stuffing in those keywords try

making more sentences or using them in the title and adding a bit more text

to your message posts.

You also do not want it to appear that you set-up your blog with a bunch of

keywords simply for AdSense. You also do not want to copy content from

free sites like wikipedia and then paste them into your blog. These blogs are

called splogs (short for spam blogs) and doing this can get you kicked-off of

AdSense and Blogger as well. You need a blog with good original content,

not just a bunch of keywords. By creating a splog you can get a high search

engine ranking temporarily but why would readers want to visit or return to

your blog if all it offers them is some keyword garbage and ads to click on?

It can take a bit of time for the Googlebot to visit your website and

determine what its main topic is. If your website is new to AdSense, Google

will not guess about your topic, it will simply place ads on your blog for

charities or public service announcements as to not waste the advertising

dollars of its AdWord clients. This is good for you the blogger as well. The

last thing you want to do is to see ads on your blog which have nothing to do

with its topic. By putting up the neutral ads Google has solved this problem.